The Consumer and Powerswitch websites are both using Addressfinder’s address verification service. They were motivated to move from Google Places API as Addressfinder offered competitive pricing for a more accurate and “New Zealand centric” solution.
With Addressfinder’s comprehensive address data, Consumer’s delivery of direct mail-outs and magazines has been smooth. For Powerswitch, using Addressfinder means that electricity and gas price comparisons are far more accurate, ensuring that users are shown the cheapest deals which best suit them.
Addressfinder really makes the comparisons more accurate. It reduces friction and makes it easier for the user.
Jacinta Allen - Business Analyst / Project Manager at consumer.