Case studies
TASS - school management
What TASS wanted
Hundreds of schools manage all their operations using TASS. At the core of every school there are multiple home addresses. The consequences of address data being incorrect, or out of sync with other systems used within the school, can be subtle on the surface but ultimately far-reaching. It's essential that schools do everything they can to improve and protect the integrity of address information and minimise the capture of bad address data.
Objectives
- Geocode addresses
- Visualise address data
- Improve user experience
- Target marketing
How Addressfinder helps
Addressfinder’s address autocomplete ensures schools collect accurate and consistently formatted data, every time. This is integral to each school for things such as government returns and reporting, day-to-day administration tasks and ensuring parents are receiving communication.
Use of Addressfinder also improves the parent/guardian experience by diminishing the need for tedious tasks with 80% fewer keystrokes when entering an address.
And, of course, good address data is like gold to school marketing and enrolment teams, where the data can be used to gain insight into the target audience, analyse marketing activity and create location-specific campaigns.
For example, there might be one area of a local region which is booming with enrolments. A school will ask themselves: why is that area so popular? It could come down to many things: a good feeder school, bus routes, a billboard campaign, the socio-demographic of the area, and countless other reasons.
The point is, use of heat map tools can help schools see which tactics are successful and in what areas, allowing them to make effective use of their marketing budget and improve the quality of their enrolments.
The final word…
Hundreds of schools use TASS - each collecting a wide array of parental and guardian data. Address validation and heat mapping tools allows schools to keep data clean and manageable. It is a small step that has major benefits – helping not only the marketing and enrolments teams, but also the business office.